Evaluation

This project for me was about exploring new areas of fashion communication which I have never experienced before. Advertising was an area in which I wanted to explore and I wanted to look into all aspects of what doing a project on advertising would be like. I chose to take my project in this direction because I wanted to do something a bit more plausible, something that I could actually see being around in the real world.

Overall I am happy with this project, I feel even though it didn't go quite in the direction I thought at the start it has gone in a good and interesting direction. I am particularly happy with my tshirts, I liked doing something a bit more creative in this project and I think the spray painting went really well. Also I am really happy with the way the photos turned out. I really enjoyed taking my own photos for this project, it has opened a new area to me which I wasn't really thinking about before. I'm also glad I got a good mix of males and females for my photos because I didn't want to it look like to much of a one sex range.

After getting feedback through my questionnaire I think it would have been good to maybe try out colour, however I felt I didn't have enough time and I wanted them to look like a set of tshirts, so I thought the best way to do this was to keep the colouring exactly the same. I think also if I had been able to get a photographer I would have liked to do a more sophisticated photoshoot, as the photos are quite basic, however this was appropriate for my catalogue.

Through the project I have really liked working towards a target audience, it has been good in directing me and having a focus. I think in the future I will have a target audience more often, as I really liked working towards the student market as it changed my ideas and focus. Also this project has shown me that I think my strengths lie within more conceptual shoots as I really like the meaning and message behind the shoot, however I have learnt a lot from doing this project.

This project was meant to be more real and something that could be seen in magazines, in my questionnaire I got a lot of positive feedback about how nice my tshirts are so I think I'm going to take Tiffany's advise and put my designs on teepay.com. I also think if I saw these tshirts for sale, I would buy one to raise more for the animals.

Catalogue and Spread

Below are my final 2 out comes for this project. I have done a double page magazine spread and a catalogue. I have done my magazine spread based on the advertising spreads I looked into at the beginning of the project and used the large and small images together so the viewer can see all the tshirt's together. My idea would be that the main image on one side would change so each week/month a new tshirt would be the main image. I can imagine this spread in any type of magazine however as I am aiming for students and young people it would be best suited to magazines such as Love, i-D, Elle or cosmopolitan.

My catalogue is the way the tshirt's would be sold, I have priced the tshirt's at £10 based on my responses from my questionnaire, as I thought this would be a reasonable price. I have also tried to reinforce the fact they are uni sex tshirt's by writing mens and women's at the bottom. I would have liked to get my catalogue printed however I didn't have enough time for this, however I really like the look of my catalogue even on the computer screen, I feel by using regular students as my models I am reaching students on a more personal level. In my catalogue I have also written a short bit about each animal and why they are facing endangerment to reinforce the message as well as to get people to understand what is happening to these animals.

Final Catalogue

Final Magazine Spread

Responses

So after I had finished my tshirt's and gotten my imagery I thought it would be a good idea to get some feedback on my tshirt's from my target audience. Therefore I sent out a questionnaire to the students at AUCB to see what they thought of my tshirt's and if I'd actually come up with a good, plausible idea. The results I got back were:

• 72 people took my survey, 56 female and 16 male, mainly aged between 20-24.
• Out of these 72 people 54% had brought a fund raising tshirt before.
• I then added a couple of pictures of my tshirt's and asked if they would consider buying one of these, 52% said yes and 33% said maybe with only 13% saying they wouldn't buy my tshirt's.
• I then asked an open ended question about if they wouldn't buy my tshirt's why not? The main reason was for their "home-made" aspect and the possible price. For me the best way to create 10 different tshirt's was to spray paint them, as screen printing would have been far to time consuming and costly. I personally like the feathered edges of the images, as it gives them a more hand made and natural appeal however I am aware this is not to everyone's taste.
• I then asked what price would they consider paying for these tshirt's, the main result was £8 with 32 people saying they would buy my tshirt for this much the next highest result was £10 with 23 people suggesting this amount. I think this is a reasonable price for a tshirt which raises money for endangered animals.
• Finally I asked how did they think the tshirt's could be improved. This came out with 3 top answers being: More colour, more unique imagery and that they are good as they are. I think I would have definitely liked to have added more colour however I wanted them to look like a set of tshirt's and not just 10 random ones put together so I decided to stick with the same colour theme.
  

Over all I am happy with the responses I got. It shows I have actually done something real and plausible which is what I set out to do, and as this questionnaire shows these aren't to everyone's taste I think I have successfully targeted most of my target audience correctly.

Drastic Problem!!

Ok so the wonder of technology has struck again. My laptop crashed yesterday and today dell have come and taken away my hard drive so basically I have lost all my work for this project!! It is such a nightmare however fortunately I have my final photos and my Indesign final catalogue on my USB stick so all is not lost! If I hadn't of had that I would be in serious trouble right now. Also luckily I decided to change to a blog format so all my research is already on here which also takes a weight off! However if something goes wrong with my blog or whatever I have nothing else to hand in so hopefully blogger won't have a crisis in the next couple of days! I expect this is the sort of circumstance where I could get an extension, however I'm just going to continue and hope that I haven't forgotten about anything important that was on my computer! Technology stinks!

Final Images

Here is a video of all my final imagery. I am really happy with the way these photos came out they are exactly how I imagined them. The only think that I don't like so much is the continuity, as the photos were taken in different locations at different times of the day the bricks are different and also the lighting was too difficult to edit to look the same as the others. Thinking back now maybe I could have done a larger photo shoot rather than just a catalogue shoot, however as finding a photographer was practically impossible I think I made the most out of what I had available to me, maybe if I had a photographer a larger shoot may have progressed.

Customising

My tshirts are unisex and through doing my shoot I realised they would naturally be customised by whoever buys them. Girls would obviously customise it more than boys due to the way girls wear tshirts differently. In my shoot I have customised the tshirts different ways for boys and girls. I have mainly left the boys tshirts alone, occasionally rolling up the sleeves. With the girls, I customised a lot more, I brought down the neckline to make it more feminine, rolled or chopped off the sleeves, and left it either baggy as a sort of tshirt dress or pulled it in to create a fitted tshirt which is more the style girls wear today.

Front Cover Ideas

Here are some of my front cover ideas, initially I was going to do a real group picture however I couldn't get everyone together at the same time so I had to use photoshop to combine the images I already had together. I thought I would try out lots of different ways to combine my images and my tag to get the best result. I like a few of these however some I am not so sure about, I don't want the page to look to cluttered however I want it to be busy enough to be eye catching. Please click on the link below to see my ideas.

https://acrobat.com/#d=eCozeC4Wg3WFofQ6prKtDw

Storyboard

I have been going back over my learning agreement and noticed that I have put down storyboards as one of my assessment criteria. As this project doesn't really have a story line to it there is no need to do a story bored, at the beginning of the project I did not know how this project was going to develop. This project I have done something different and not done a photo shoot like I usually do so it doesn't require a story bored to explain each shot, also as I did the photos myself I didn't need anything to show people such as a photographer so they understood my idea.

Group image

For the cover of my catalogue I think I'm going to do a group shot of as many people I can get at the same time wearing my Tshirts. So far I have taken 3 Tshirts and on Friday and the weekend I hope to have done all 10. I am finding it extremely difficult to find people available to help me because everyone has hand ins so I'm trying to rope in as many friends as possible. The 3 I have done already have turned out really well so hopefully the rest will be just as successful. I'm really liking taking my own pictures, I feel I can get exactly what I want from the photos. The only bit I'm struggling with is the posing I can't think of enough positions, however I'm improving by keep on doing more and more research! Such as below with some group images, the hardest thing will be trying to get everyone looking good in the same picture, this will hopefully be achieved with some counting in strategies, I really like the United Colours of Benneton adverts they are so clever and cool hopefully I can achieve something like this.

Model Poses