Group image

For the cover of my catalogue I think I'm going to do a group shot of as many people I can get at the same time wearing my Tshirts. So far I have taken 3 Tshirts and on Friday and the weekend I hope to have done all 10. I am finding it extremely difficult to find people available to help me because everyone has hand ins so I'm trying to rope in as many friends as possible. The 3 I have done already have turned out really well so hopefully the rest will be just as successful. I'm really liking taking my own pictures, I feel I can get exactly what I want from the photos. The only bit I'm struggling with is the posing I can't think of enough positions, however I'm improving by keep on doing more and more research! Such as below with some group images, the hardest thing will be trying to get everyone looking good in the same picture, this will hopefully be achieved with some counting in strategies, I really like the United Colours of Benneton adverts they are so clever and cool hopefully I can achieve something like this.

Model Poses

Spray painting in the sun

So instead of being cooped up inside on these recent sunny days I have been outside sunning it up while doing my work (the best way to do work in my opinion!) I have spent two days getting absolutely covered with spray paint doing my tshirts. At first I was very apprehensive, the stencils I had cut out were quite detailed with lots of little bits on some of them so I wasn't sure if it would work. However despite a tiny mistake on the tuna they all went surprisingly well! The tiger and leopard which I was most worried about have turned out the best in my opinion and although some are a bit fuzzy where the spray paint got under the stencil I don't mind that aspect of it, i think it adds to the affect. I am also happy with the way they all look, there a few I'm not so crazy about, note the orang-utan looks a bit deranged but the rest I am very happy with. Now all I need to do is get styling and shooting. I have decided to take the photos myself, it's just easier and quicker that way, so next job is to find all my models.

Critique

Yesterday I had a crit with Tiffany. She mentioned a website called Teepay. This is a website where you can upload tshirt designs and if they get over 30 orders then they go to print. This might be something I consider when I finish this project, it might be quite good to actually do something with this idea once my project is finished. Also I've got to start thinking about how I will present my final outcome. My original idea was to create a printed catalogue however this would take a lot of time to get printed which I don't really have at the moment so I will have to think of a new way of presenting it digitally.

Mock Layouts

Here are the 3 different aspects of my campaign and how I imagine they will look when they are finished. Even in these mocked up layouts I like them. I also really like the brick wall as the background. I am not so crazy however about the double page magazine layout I think I might change this when I get my final images.

Single page layout

Double page layout

Catalogue Layout

To Do:

1. Finish cutting out stencils. 4 to go.
2. Print off tag and see if it works as a stencil
3. Draw out how shoot will look, with words etc.
4. Draw out layout, how it will look in a magazine
5. How will catalogue look?

My overall look

What I seem to have problems communicating with my lecturers is the overall look/feel of my final outcome. I think this is because I have an idea in my head and it generally stays there and I'm not the greatest at giving a clear description of what it will look like because it's all jumbled in my brain. So for this project I'm going to give actual inspiration idea of the sort of thing I'm going for.

This is a tshirt brand called Yoghurt Warrior Clothing and they print tshirts and hoodies. I actually think they are students at AUCB but I'm not 100% sure about this. They are definitely aiming at students which is what I'm trying to do. This is how I want my images to look. Young/student looking people (both male and females) wearing my tshirts. I have also been thinking due to my lack of photographer I could shoot it myself in front of a brick wall to reflect the spray paint aspect of the tshirts and I also as I won't be able to use the studio it might be nice to be outside as I;m doing an animal campaign.

Colourways

While experimenting with my tag against backgrounds I noticed that the word fashion wasn't standing out enough due to the font I chose. I really like the font so I have decided to combat the problem with some sprays of colour. Not only does the colour help read the words better but it also reflects the spray paint aspect of my work. As my tshirts will be unisex I need a colour that will also be unisex, below I have experimented with different colour ways. I personally prefer the purples of the red as they let the word stand out the most. I think using blue/pink tones would be to gender specific so I want to stay away from that. I think the red is the best option, as it works best with the words and would work well on a background.

Tag

This is the tag I have designed for my campaign. I have tried to represent the spray paint/graffiti aspect of the tshirts as well as the animal references. I have also tried to keep it young to appeal to my youth target market. I have also tried to keep it clean and sharp to fit in with my style.

Tag Ideas

Final Tshirt Images

Here are the images I am going to use for my Tshirts. Photoshop has a handy tool for changing images into black and white. I will now print these out onto A3 paper and cut them out to make my stencils for spray painting. This is probably going to take a long time however I think the end result will work and look quite effective. At the moment I'm having problems finding a photographer, as I'm assuming they are all busy with final projects, so I may have to end up taking the pictures myself.

Fashion and Cervical Cancer

The other day I was mindlessly watching TV and what came on was a fashion concert to raise awareness for cervical cancer called T4 Fight Cervical Cancer in Style. Sugababes are the face of the campaign and along with various other musical acts, a music/fashion show was put on to raise awareness for their cause, in a fashionable way to appeal to women. PPQ had also designed a limited edition purple scarf to also raise money for the campaign. I don't know if I've just never noticed it before or it has recently become a new thing but these fashion awareness campaigns, which is what I am doing, is everywhere these days. This is quite good as it shows what I am doing in this project is relevant for today's industry.

Vice and Cancer

Now I'm looking for it I'm finding awareness fashion campaigns everywhere. I found this on the Vice website and is a shoot based on Cancer. The clothes are from designer Sarah Lewis who has created this collection based on her experiences with cancer. The holes in the clothing is supposed to represent the way cancer eats away at the body.