The other day I was mindlessly watching TV and what came on was a fashion concert to raise awareness for cervical cancer called T4 Fight Cervical Cancer in Style. Sugababes are the face of the campaign and along with various other musical acts, a music/fashion show was put on to raise awareness for their cause, in a fashionable way to appeal to women. PPQ had also designed a limited edition purple scarf to also raise money for the campaign. I don't know if I've just never noticed it before or it has recently become a new thing but these fashion awareness campaigns, which is what I am doing, is everywhere these days. This is quite good as it shows what I am doing in this project is relevant for today's industry. 
