Here are some WWF television adverts. This is the main way that the WWF likes the get its message across. This orang-utan and the polar bear ad below are typically what I would associate with the WWF. They are factual, emotive and to the point nothing fancy or showy about them they are purely about getting the message across. The second two are slightly different in the way they are presented. They are much more visual than factual even though they are still trying to put across the message. I like the animated panda one it connects people with wildlife in a more personal way rather than just asking for £3 a month to sponsor an animal. I think if a WWF advert showed me a different way to help the animals, rather than just sponsoring them that maybe it would persuade me to do that, as I think everyone would like to help wildlife but no one really wants the commitment of sponsoring one.
