Today we had a lecture with Tiffany about enhanced communications and promotional strategies. This lecture was really useful for my current project as it was about different, alternative forms of advertising. The areas we covered are:
- Pop up retail stores - taking a product on the road.
- Unusual print advertising - Diesel save yourself campaign.
- Ambient Media - using the environment.
- Interactive Billboards.
- Fashion films.
- High street initiatives - stores having unique points about them.
This is really useful for me to try and think of new different ways to create advertising. I will try and include some of these in my advertising campaign to make it different and unusual.
