I have decided to base my advertising on raising awareness for the WWF's 10 most endangered animals list. People respond more to an animal rather than trees/ice so I feel this is the best cause for my advertising campaign. Also to save the animals it ties in the environment so it all included in a way. I think if young people knew how to do small, cheap things to help an elephant or a tiger such as recycling or walking etc... then I think they would respond because they would know they are making a difference.
The List:
- Elephants
- Tigers
- Bluefin Tuna
- Polar Bear
- Amur Leopard
- Marine Turtle
- Orang-utan
- Penguin
- Mountain Gorilla
- Giant Panda
