Saturday, 20 March 2010

No charity

So today I finally got an email back from the WWF. I thought I would email them to get some input on this project and I also thought I should ask permission to use their logo. However I got a pretty blunt email back saying basically that I cannot use the WWF logo or tag line in any of my work because it's heavily copyrighted. So bang goes my plan to use a brand. Instead of completely changing to a different brand; and getting the same problem, I think I'm just going to continue with what I'm doing just excluding the WWF aspect. I'll make it a fashion awareness campaign, so I don't have to include the name of a charity.
  • Fashion for Biodiversity
  • Fashion for Sustainability
  • Fashion's fight for Endangered Animals
  • Fashion for a Living planet
  • Fashion for the Wild