Today we had another lecture with Tiffany. I'm finding them really useful for my project as they are giving me really helpful information and ideas for this advertising project. Today's lecture was on branding. As I'm focusing my campaign towards a brand the lecture was really helpful for letting me know about what goes into the essence of a brand and about brand identity. Also as I'm sort of giving WWF a new focus, on students, I am in a way re branding them towards a different audience.
Also in the lecture today Tiffany said that brands don't usually try to market to students and young people as it's a hard area to crack, this made me think that if I can create a successful campaign aimed at students, then I have an insight into something that isn't widely explored.
Also it makes me think about me as a brand and what is my unique selling point (USP). After the last project I have a slightly better idea but I still don't feel I have anything specifically unique about me yet, I have a style and a specific way of thinking but I'm not really sure if it's unique enough. I'm hoping as this project is opening me up to so many new experiences that I will find out a bit more about myself as a designer.
